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8 Shady Lane, Alma, New Brunswick
Canada, E4H 1N9
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+1 416 524 7844Location
8 Shady Lane, Alma, New Brunswick3 Villages and 9 Local Service Districts (rural communities) were restructured in to one entity by the Province of New Brunswick, leaving most residents unhappy with all Government types.
The first year was very difficult for the new Council. And the dissatisfaction began being aimed squarely at them.
After selecting the name Fundy Albert, Council needed to craft a new brand that people who lived in this new community were proud of. And this same brand must attract tourism, as that is the primary economic driver in Fundy Albert. The new brand must be deeply rooted in the people and the history of
the area
LACKEY developed a Brand Development Plan that included 6 public consultation sessions. These sessions recorded the responses of the community members and included questions that dug deep into why people love to live here.
The sessions produced a clear tag line: Friendly by Nature, as the people saw themselves as Maritime friendly and the Bay of Fundy coast has some of the most beautiful nature in Canada.
We then designed a logo and brand style book to introduce Fundy Albert to it’s residents and visitors.
Tagline
Friendly by Nature
Results
Awesome
Everyone loved the new look and feel. Not a single negative comment on social media and Facebook is the primary method of communication in the Village.
A great brand requires sound execution and the Village Administration is doing a great job of following the brand style guide.
Marketing is simple and we make it complex: it must help produce the business results of the business it serves.
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