About Us – Lackey Agency

No good picking

up speed if you're

on the wrong road

Technology allows us to move with lightning speed and abusing personal data makes us believe we are more in touch with our customers.

Let us help unpack that and view it through the eyes of your customer.

Let's get back to the fundamentals of great marketing

At LACKEY, we set out with a simple but powerful vision: to help businesses grow by building strong, trustworthy brands. We are a group of passionate marketing & advertising professionals united by the belief that marketing can and should be better.

We are tired of seeing so-called marketers rely on tactics that stalk, spam, and trick customers just to boost meaningless KPIs. These methods leave people annoyed, and distrustful of the very brands they should be connecting with.

We believe great marketing is built on trust, transparency, and respect.

Our mission is to create strategies that resonate, inspire, and build genuine connections between businesses and their audiences—because we know good marketers can do so much better.

Team

We are here to help you achieve your business goals and treat your prospects and customers with respect.

Adrienne Sharp

Co-Founder, Senior Video Producer

Adrienne is an exceptional Video Producer with “storyteller” being her superpower. Her interests have grown and photography is a new love. She has written and Produced award-winning video production for Magna, Sony, Canon, and IBM, to name a few. Adrienne is a true communication professional who listens far more than she speaks. So when she speaks, we listen…

Ian Ross Pettigrew

Creative Director / Sr. Photographer

”Over 20 years as an Art Director makes the difference in my work.
You can learn technical skills as a photographer, but having a great eye is what really matters. I was lucky to work with many great photographers, and was mentored by some great creative minds in the Canadian ad industry – it taught me how to work with people, how to connect with my subjects, and most importantly how to see things with a designer’s eye. With my two books about adults living with Cystic Fibrosis have now under my belt, I’m looking to balance my next personal project with expanding my corporate client base.”

Sayyam Hafeez

Digital Lead, Webmaster

I’m a passionate web developer with a diverse skill set and a deep love for the digital world. I’ve successfully managed and developed a portfolio of 100+ websites, each a unique journey of innovation and creativity. With 6 years in the software industry, my passion lies in web development, thriving both as a collaborative team member and as an independent problem-solver.

Derek Lackey

Co- Founder, GM

A seasoned Marketing, Branding and Privacy Specialist with over three decades of experience, I have worked with major international brands such as Canon, Air Canada Vacations, American Express, and more. My entrepreneurial spirit and street-smart marketing combined with my focus on creativity, practicality, and measurable results has led multiple brands we managed to become #1 in their categories.