3 Villages and 9 Local Service Districts (rural communities) were restructured in to one entity by the Province of New Brunswick, leaving most residents unhappy with all Government types.
The first year was very difficult for the new Council. And the dissatisfaction began being aimed squarely at them.
After selecting the name Fundy Albert, Council needed to craft a new brand that people who lived in this new community were proud of. And this same brand must attract tourism, as that is the primary economic driver in Fundy Albert. The new brand must be deeply rooted in the people and the history of
the area