Delusional offers a wide range of sauces for most peoples’ tolerance levels.
Their 4 main sauces are Mild to Hot, so there is something for everyone, without sacrificing taste.
We took their 4 main sauces and ranked them from #1 to #4, being the hottest. Original photography was done to compliment the campaign. The portraits for the campaign were given the corresponding number, and the colours for each one matched the actual bottle.
We used the tagline ‘We’ve got your number” to reiterate the fact that we have a sauce for every tolerance level.