Delusional Hot Sauce – Lackey Agency

Case Study Delusional Hot Sauces

Delusional has now become one of the well-known players in southern Ontario for their wide range of sauces.

PROBLEM

The hot sauce market has become very oversaturated in the last few years, possibly stemming from people starting a business during the Covid era lockdown standing out in this space has become an issue.

Another issue is too many hot sauce makers are trying to one-up each other with the
heat levels, making a lot of the sauces unbearable for most people. So no taste, just heat.

SOLUTION

Delusional offers a wide range of sauces for most peoples’ tolerance levels.

Their 4 main sauces are Mild to Hot, so there is something for everyone, without sacrificing taste.

We took their 4 main sauces and ranked them from #1 to #4, being the hottest. Original photography was done to compliment the campaign. The portraits for the campaign were given the corresponding number, and the colours for each one matched the actual bottle.

We used the tagline ‘We’ve got your number” to reiterate the fact that we have a sauce for every tolerance level.

Idea
Tagline
Creative
Rezults

4 main sauces
We’ve got your number
Corresponding Number
Awesome

RESULT

Delusional has now become one of the well-known players in southern Ontario for their wide range of sauces. With a mix of grass roots campaigning (ie: farmersmarkets) and using this campaign for social media, they have significantly increased their awareness and sales have been boosted.

It shows the power of a simple, clear, well thought out targeted message.