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We want marketers to slow down and think, both long-term and short.
To that end, we write and curate great content for marketers who want to make an impact within their organization.
Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing excellence on every level. It is traditional when writing a column about
For over a decade, annoying dickheads like me have been writing, screaming, and holding our breath about how marketers are being screwed blind by the adtech con artists. It hasn’t
What Is Brand Management? Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the
In today’s fast-paced digital world, marketers often face the temptation, or even pressure, to prioritize short-term gains over long-term strategy. Performance marketing, with its promise of measurable results and quick
Summary. Brands are on the wane. Many consumer-goods companies blame the big-box discount retailers, but the Wharton School’s Leonard Lodish and the Fuqua School’s Carl Mela have a different explanation.
Marketers should have a say in all 4Ps but one more than any other – the one they are well placed to help improve. Late last Summer I hosted Jon
Marketing is simple and we make it complex: it must help produce the business results of the business it serves.
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