News & Updates

Andrew Tindall

We’ve never spent more on advertising. It’s never done less for us

In 2017, I worked up the courage to call my mum and deliver some devastating news. After ten whole years of study, work experience and three years of medical school,

Derek Lackey

The Emperor Has No Clothes: Why Your Marketing Strategy Is Probably Broken (And You Don’t Even Know It)

The Uncomfortable Truth Nobody Wants to Say Out Loud Here’s a question that should keep every CMO awake at night: When was the last time you could explain, with genuine

Derek Lackey

The Fundamentals of Marketing During the Digital Era

In an age where algorithms dictate visibility, social media trends explode overnight, and data floods every decision, marketers are often tempted to chase the latest shiny tool, be it AI-driven

Derek Lackey

Chasing Customers… Away

We all know the purpose of marketing: to attract, engage, and delight customers. But sometimes, we do the opposite. Sometimes we interrupt, overwhelm, or completely alienate them. That’s not just

Derek Lackey

TSN’s Price Hike Email: A Masterclass in a Missed Marketing Opportunity

This morning, like many other loyal subscribers, I opened an email from TSN only to learn that my monthly subscription fee will jump from $19.99 to $24.99 starting August 22, […]

Derek Lackey

This Isn’t Marketing – It’s Customer Abuse

Peter Drucker had it right: “The purpose of a business is to create and keep a customer.” Yet walk through the digital landscape today and you’ll find an army of

Mark Ritson

The Creative Dividend: Four Ads, Three Factors, Two Bears

You’ve seen the buzz. You’ve heard the hype. Now it’s time to see why everyone’s still talking about it. Mark Ritson’s Cannes Lions session was a sell-out hit — called

Strategy

Bob Hoffman

The Nightmare Scenario

Of all the harms that online tracking by the advertising industry has done to individuals and to society, the greatest is the shambles it is making of democratic institutions. An article

We’ve never spent more on advertising. It’s never done less for us

The Emperor Has No Clothes: Why Your Marketing Strategy Is Probably Broken (And You Don’t Even Know It)

The Fundamentals of Marketing During the Digital Era

Chasing Customers… Away

TSN’s Price Hike Email: A Masterclass in a Missed Marketing Opportunity

This Isn’t Marketing – It’s Customer Abuse

The Creative Dividend: Four Ads, Three Factors, Two Bears

The Nightmare Scenario

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