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We want marketers to slow down and think, both long-term and short.
To that end, we write and curate great content for marketers who want to make an impact within their organization.
Of all the harms that online tracking by the advertising industry has done to individuals and to society, the greatest is the shambles it is making of democratic institutions. An article
Amid geopolitical instability, climate shocks, AI disruption, and more, today’s leaders aren’t navigating the occasional crisis—they’re operating in a state of perma-crisis. When the landscape keeps shifting, decisions that rely
Targeting is the start of strategy yet many marketers are being told they no longer need to bother with it. If you are any kind of marketer with any kind
Great marketers know that every consumer touchpoint is too valuable to outsource to chatbots or low-cost overseas call-centres. In a rush for efficiency, many companies have forgotten a foundational truth
Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing excellence on every level. It is traditional when writing a column about
For over a decade, annoying dickheads like me have been writing, screaming, and holding our breath about how marketers are being screwed blind by the adtech con artists. It hasn’t
What Is Brand Management? Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the
In today’s fast-paced digital world, marketers often face the temptation, or even pressure, to prioritize short-term gains over long-term strategy. Performance marketing, with its promise of measurable results and quick
Summary. Brands are on the wane. Many consumer-goods companies blame the big-box discount retailers, but the Wharton School’s Leonard Lodish and the Fuqua School’s Carl Mela have a different explanation.
Marketing is simple and we make it complex: it must help produce the business results of the business it serves.
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