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We want marketers to slow down and think, both long-term and short.
To that end, we write and curate great content for marketers who want to make an impact within their organization.
Business Executives hate marketing. Most have not really tried to understand it. They just know instinctively “if they don’t prime the pump, the pump stops working”. And for many decades
Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand. A few words of sympathy for
I would like to present an alternative theory of how advertising works, and how we should think about the creation of advertising. I believe the advertising industry has an incomplete
Marketing is simple and we make it complex: it must help produce the business results of the business it serves.
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