Services – Lackey Agency

Strategy First

Great marketing should honour the individuals you are targeting, while growing your bottom line. It’s a perfect balance of short-term and long-term objectives.

Our clients expect us to not only create compelling campaigns but also provide the technical expertise, data-driven insights, and creative innovation needed to deliver measurable results in an increasingly complex and competitive environment.

Strategic Brand Development

Brand Strategy & Positioning: We help clients define their unique value proposition, market positioning, and messaging to differentiate them from their competitors.

Brand Identity: We design or refine logos, brand guidelines, and visual identity.

Media Planning & Buying

Media Strategy: We develop a comprehensive media plan that aligns with the client’s goals, for every campaign we work on. Programmatic Media Buying is not designed in the client’s best interests, so we always look to a more traditional media strategy that includes third party verification. That way we all know what we are buying.

Media Buying: We secure ad space on TV, radio, digital, print, and out-of-home (OOH) platforms, optimizing placements for maximum impact, based on the objective of the campaign.

Social Media & Influencer Marketing

Community Management: Based on each client’s needs, we handle social media accounts, engaging with followers, and managing brand reputation.

Influencer Marketing: We can help identify and work with influencers to promote the brand authentically, with accountability.

Data Analytics &
Reporting

Campaign Performance Tracking: Based on client’s needs, when possible, we monitor and report on the effectiveness of campaigns in real-time.

Data-Driven Insights: As privacy professionals we help clients use analytics to inform strategies, identify opportunities, and optimize future campaigns.

Web Development & UX/UI Design

Website Development: Our Digital Team designs and builds responsive, optimized, user-friendly websites.

User Experience (UX) and User Interface (UI) Design: We ensure websites and digital experiences are intuitive, engaging, and optimized for conversion.

Marketing Automation & CRM Integration

Marketing Automation: We help implement tools like HubSpot, Salesforce, or Marketo to streamline marketing processes.

Customer Relationship Management (CRM): We help integrate marketing campaigns with CRM systems to personalize communication and nurture leads.

E-Commerce & Digital Transformation

E-Commerce Solutions: We have experience developing strategies and platforms to optimize online sales.

Digital Transformation Consulting: We can help businesses modernize their operations, data management, and customer experiences through digital solutions.

Consulting & Training

Marketing Audits: We conduct comprehensive audits of current marketing strategies, processes, and technologies, complete with prioritized Gap Reports.

Team Training & Workshops: Providing training in areas like privacy and data protection, content creation, social media management, and digital marketing best practices.

Creative Services

Creative Concept Development: We craft compelling, innovative concepts for ad campaigns. We believe big ideas drive brands. We generate big ideas.

Graphic Design: Our Art Directors and Photographers produce high-quality visuals for ads, websites, social media, and branding materials.

Copywriting: Our talented creative copywriters write persuasive, engaging content for ads, websites, emails, and more.

Video Production: We have over 35 years of creating video content for ads, social media, and corporate communications.

Digital Marketing & Performance

Search Engine Optimization (SEO): We optimize websites and content to improve search rankings and visibility.

Pay-Per-Click (PPC) Advertising: We manage ad campaigns on Google, Bing, and other platforms to drive traffic and conversions.

Social Media Marketing: Our team helps create and manage organic and paid campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.

Email Marketing: Our Copywriters craft personalized, automated email campaigns that engage and convert. We help you build engaged audiences who see your emails as a contribution not as spam. We ensure compliance with all relevant privacy and data protection laws.

Content Marketing: We help develop blog posts, videos, infographics, and other content to engage target audiences.

Conversion Rate Optimization (CRO): Analyzing and optimizing websites and landing pages to increase the percentage of visitors who convert.